This project was brought to Bladedge by Kate Arton of PI Film Network based in London. They were commissioned by the Abbott to produce a series of video shoot for Abbott’s global campaign in which one million people over the world will be asked what it means to the word “life to the fullest”.
The schedule was tight but Bladedge had quickly recruited a full local team to handle the street casting for around 20 extras, securing the most typical Shanghai Icon locations, arrange the PPM materials. It was 2 day filming and the weather on shooting days wasn’t good but we have switched the order of locations on the moring of shooting days so that no time was wasted on waiting for the rain to stop. Client was very happy about us being able to coordinate the sudden changes with the casting and also the location permits.
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