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Model Management connects new faces and models with scouts, international model agencies and photographers Film, Photography and Post Production directory - ProductionParadise
Bunker
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Tenderstem®

by Bunker | Photo post production | Premium Pro

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The creative team at McCann Bristol let their imagination run wild when they were designing the concept for the latest Tenderstem® campaign. Our Tenderstem® hero took to extreme sports to persuade consumers be a little more adventurous with their recipes. The new advertising campaign included print and digital advertising which was supported with social media and PR activity. Theresa Richards, assistant marketing manager for Tenderstem®, said: “We wanted the inspirational visuals to show that Tenderstem is the ultimate versatile vegetable. “We’re thrilled with the execution of the photography, as it really brings our serving suggestions to life.” We know that one of Carl’s main aims is to give a sense of vastness to his scenes. Careful lens choices eliminate distortion, avoiding depth of field creates a feeling of distance and the using layering effects helps give depth and lets the landscape recede realistically towards the horizon. Photographer: Carl Warner Agency: McCann Bristol Client: Tenderstem®
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